The 2015 Tour Down Under saw Monza Imports Cycling launch what was to be a first, a dedicated cycling gallery.
Located at 215-217 Franklin Street, just a short roll from the Victoria Square Tour Down Under Village, the gallery hosted the latest from some of the best brands in cycling alongside inspiring images of road riding.
The gallery was the perfect venue for a break from the action, a coffee and a look at where cycling is in 2015. With bike parking outside, Franklin Street Cycling Gallery became the place to meet and head off to the stages, or on one of the popular morning rides that included the likes of the Cannondale – Garmin team, the Australian Wildlife Safari crew and many an international and local rider.
From the external branding to interior large format elements to the microsite, I was pretty damn busy in the weeks leading up to FSCG and once there, I was on a Vespa documenting the riding. Hard yards not riding MTB in my home town….